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Explore Tualatin Valley is Your Partner in Tourism
Tourism brings in approximately $756.4 million to the community, and has the potential to further diversify the Washington County economy. Through partnerships with stakeholders, our goal is to establish high-quality visitor experiences that excite, educate and reward visitors and residents alike.
2025 Tap Season Marketing and PR Recap
The 2025 Tap Season was a record-breaking success, featuring the Ale-Paca IPA collaboration, the debut of mascot Dale the Ale-Paca, pop-up events across the region and the return of the Ale Trail Passport with 40 participating locations.
2024 Cozy Season Marketing and PR Recap
Launched in September 2024, Explore Tualatin Valley’s Cozy Season campaign positioned the region as “The Capital of Cozy Season.” With a $378,000 investment, it promoted fall and winter experiences and piloted a lodging program and social giveaway to boost overnight stays.
Strategic Investment Grant Program
Learn More About Explore Tualatin Valley's Strategic Investment Grant Program
Explore Tualatin Valley launched its new Strategic Investment Grant Program, which makes investment funds available for eligible organizations and projects,.
Tualatin Valley Foundation Grant Award
This competitive award that supports projects that will inspire awareness and overnight visitation. This is for projects up to $20,000 (up to $100,000 fiscal year).
Heart of Tualatin Valley Event Support
This program provides complimentary promotional opportunities with Explore Tualatin Valley.
Tualatin Valley Inspiration Event Award
This competitive award of paid sponsorships or support up to $5,000 (up to $25,000 total per application cycle).
Past Strategic Investment Grant Program Recipients
Explore Tualatin Valley is pleased to work with our local partners to enhance tourism assets.
Partner Resources
Stay In the Know
Marketing Resources
Near & Dear Partner Tool Kit
The Partner Toolkit provides guidance for our partners on
how to support Explore Tualatin Valley's tourism messages.
Video Library
Check out Explore Tualatin Valley's video library, including our promotional videos and news segments.