Job Opportunity



Social Media & Website Specialist

The Washington County Visitors Association (WCVA) is currently seeking an Social Media and Website Specialist. The specialist will be responsible for managing the organization’s website and social media efforts. The position will maintain the appearance of the WCVA’s website, tualatinvalley.org. and write content for the website and social media channels. The position also will be responsible for reporting analytics for the website and all social media channels on a regular basis. This position is an in-house position and applicant must be able to work at the WCVA office in Beaverton, Oregon, 40 hours per week.

ESSENTIAL SKILLS:

  • Experience writing for social media campaigns for brands, including analyzing data and results
  • Experience working with WordPress CMS and knowledge of best practices for website design and content
  • Excellent writing and editing skills; knowledge of AP Style
  • In-depth knowledge of website and social analytics and how to interpret data
  • Ability to edit photos and videos for online/social media campaigns

DUTIES & RESPONSIBILITIES:

Content Creation

  • Create online content: writing content for all digital platforms (website, e-newsletters, social media), selecting photography and videos, creating and updating listings and events, as needed
  • Ensure consistency of messages across all branded digital platforms, that content is accurate, timely and relevant and working with all departments to ensure consistent communication delivery
  • Co-manage and implement the organization’s content editorial calendar

Social Media

  • Manage the WCVA’s social media brand pages and platforms, including, but not limited to:
    • Post daily and monitor engagement on Facebook, Twitter, Pinterest and Instagram
    • Monitor engagement on YouTube and destination-related social marketing pages
    • Respond to community conversation on social networks
  • Research and implement trends in social marketing; researching and developing ideas, tools, etc. for further product development
  • Report social analytics on a regular and timely basis

Website

  • Perform daily tests of the website across browsers, operating systems and devices
  • Perform quarterly audits of website content to ensure all information is correct and up-to-date, and SEO-compliant photography and videos are up to date
  • Optimize loading speeds and capacity
  • Monitor and analyze site performance via Google Analytics
  • Debug pages and fix broken links and/or images
  • Maintain the CRMs used to distribute content to the website and address any issues or problems
  • Work with the WCVA’s website maintenance contractor to identify and resolve issues relating to the WCVA’s website

Photo & Video Library

  • Manage and organize the photo and video library
  • Edit photographs and video for online usage
  • Upload and manage videos on the WCVA’s YouTube Channel
  • Upload photographs to the WCVA’s Flickr and media photo gallery

REQUIREMENTS:

 Education and work experience

  • Bachelor’s degree in Communications, Journalism, Marketing or related field from an accredited college or university
  • Minimum of 2-3 years of experience working on branded social media platforms and websites
  • Experience managing successful social media campaigns and a solid understanding of social marketing
  • Tourism/destination marketing experience is a plus, but not required

Knowledge and Skills

  • Analytical thinker and be able to gather and decipher analytic and other detail, including ability to explain concepts and ideas in non-technical terms
  • Strong troubleshooting skills
  • Able to think creatively and offer solutions to marketing roadblocks
  • Strong verbal and written communications skills; creative writing skills a must
  • Able to write concisely in the short-form for social media purposes
  • Highly organized, detail oriented, and able to prioritize projects and meet deadlines
  • Experience working with database/customer relationship management systems (CRMs), content management systems (CMS), including WordPress, and e-mail marketing/e-newsletter software
  • Experience working in Adobe products, including but not limited to Photoshop, Acrobat, Flash
  • Proficient in using Microsoft products, including but not limited to Word, Excel, and Outlook
  • Understanding of privacy policies and opt-in/opt-out policies, etc.
  • Working knowledge of working in video editing and photo management software
  • Working knowledge of Google Analytics and other analytics programs
  • Able to work in a team environment
  • Able to lift 40 lbs.

TO APPLY:

Send a cover letter and resume, along with the questionnaire, two (2) writing samples, and a sample of brand social media campaigns or posts. An online portfolio is preferred; however, attachments are accepted. Download questionnaire >>>

Send application materials via email or mail to:

Sylke Neal-Finnegan
Vice President of Marketing & Communications
Washington County Visitors Association
12725 SW Millikan Way, Ste. 210
Beaverton, OR 97005

Incomplete application packets will not be accepted.

About the Washington County Visitors Association

Established in 1983, the Washington County Visitors Association (WCVA) is a not-for-profit, 501(c) (6) destination and marketing organization (DMO) located in central Beaverton. The WCVA is responsible for marketing and promoting Tualatin Valley (Washington County, Oregon) as a travel destination to a variety of audiences. The WCVA is funded solely by transient lodging taxes (or room tax) paid by tourists, business travelers and other visitors for short-term stays in hotels, motels, AirBnB, camping and RV parks. The WCVA receives 2.33 percent of Washington County 9% room tax collected. The WCVA revenues are used for destination development and marketing Washington County as a tourism destination.