“Near and Dear Campaign” recognized for Integrated Campaign Excellence
BEAVERTON, Ore. (June 18, 2024) Explore Tualatin Valley (ETV) announced today that its “Near and Dear” campaign won the Silver Cascadia Creative Award on Thursday for Integrated Campaign Excellence. The Near and Dear campaign was created by ETV’s creative agency of record, Sparkloft Media, to promote Tualatin Valley as a travel destination by highlighting the region’s wineries, outdoor activities and cultural experiences by showcasing Washington County, Ore., as more than just the “Portland suburbs,” but a vibrant destination in its own right.
“I am grateful for our team and our agency who worked together to bring this new brand and campaign to life,” said Dave Parulo, president and CEO of Explore Tualatin Valley. “We are deeply honored to receive the Silver Cascadia Creative Award for our ‘Near and Dear Campaign. This recognition fuels our passion and commitment to continually highlight the beauty and charm of Tualatin Valley with unwavering excellence.”
The Silver Cascadia Award is awarded by ThinkNW, a Pacific Northwest organization that honors excellence and service to the region’s community in marketing and advertising across Oregon, Washington, Idaho, Alaska and British Columbia.
About Explore Tualatin Valley
Explore Tualatin Valley is the destination marketing organization for Washington County, Ore., promoting the county under the destination brand Tualatin Valley. Tualatin Valley is scenically situated between Portland and the Oregon Coast in the Pacific Northwest. The valley is the gateway to the famed Willamette Valley wine country and the Tillamook Forest, and provides an array of outdoor recreation opportunities, scenic wetlands and wildlife preserves, performing and visual arts, and superb wine and culinary experiences, as well as tax-free shopping. The destination’s thriving business sector includes Nike World Headquarters, Columbia Sportswear Corporate Headquarters, Leupold & Stevens Corporate Headquarters, Intel research and manufacturing and numerous other high-tech businesses. The mission of Explore Tualatin Valley is to inspire individual and group consumers to visit the Tualatin Valley, making a sustained and measurable economic impact on the community through tourism.
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