Tualatin Valley Native Joins Explore Tualatin Valley’s Marketing Team
Beaverton, Ore, (July 23, 2024) – Explore Tualatin Valley (ETV) recently announced Claire Fisher as its chief marketing officer. Prior to joining ETV, the Beaverton native was a senior account director for Sparkloft Media where she spent a large portion of her career working with DMOs, as well as travel and tourism clients, helping them through campaign development and launches and providing ongoing support for their social and creative needs.
“After working on the agency side for nearly 20 years, I’m excited for this change,” Fisher shared about her decision to transition to ETV. “Having partnered with Explore Tualatin Valley while at Sparkloft and supporting the team through their recent rebrand and campaign launch, it feels natural to join the ETV team and expand my understanding of the gorgeous region.”
Proficient in producing and executing marketing plans and strategies, as well as her extensive experience with various channels, verticals, and cross-functional teams, Fisher’s versatility and strategic mindset are a valuable asset to any project.
“We’re thrilled to welcome Claire Fisher to Explore Tualatin Valley. Her expertise in destination marketing, combined with her local roots in the region will make her an invaluable member of the team,” said Dave Parulo, CEO and president of Explore Tualatin Valley.
Like a true Oregonian, Fisher loves the outdoors. Outside of work, she can be found taking her dog on a walk, hitting golf balls at the driving range, or enjoying her stand-up paddleboard and snowboard.
About Explore Tualatin Valley
Explore Tualatin Valley is the destination marketing organization for Washington County, Ore., promoting the county under the destination brand Tualatin Valley. Tualatin Valley is scenically situated between Portland and the Oregon Coast in the Pacific Northwest. The valley is the gateway to the famed Willamette Valley wine country and the Tillamook Forest, and provides an array of outdoor recreation opportunities, scenic wetlands and wildlife preserves, performing and visual arts, and superb wine and culinary experiences, as well as tax-free shopping. The destination’s thriving business sector includes Nike World Headquarters, Columbia Sportswear Corporate Headquarters, Leupold & Stevens Corporate Headquarters, Intel research and manufacturing and numerous other high-tech businesses. The mission of Explore Tualatin Valley is to inspire individual and group consumers to visit the Tualatin Valley, making a sustained and measurable economic impact on the community through tourism.
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