Resources, Research and Information for Industry Partners and Stakeholders
More than million travelers visit Washington County annually, bringing in nearly $700 million into our community*. As the official destination marketing organization for Washington County, the WCVA conducts and provides research, plans and reports about the local tourism industry and economy.
Tourism research is an essential tool for our industry and tourism-related businesses. This research not only helps us track trends and tourism-related performance, it also helps us gain a better understanding of who the Washington County visitors are, how much they spend and what they spend money on while in the destination.
The WCVA, along with our industry partners, collects tourism-related data to help us make decisions about how and where we market our destination, as well as identify our strengths and weaknesses. In addition, the WCVA releases various reports and plans, which allow our stakeholders and industry partners to learn more about the initiatives the WCVA is undertaking, as well as how our organization is performing.The following are research reports that provide more information about visitation to Washington County, as well as what the WCVA is doing to attract visitors to our destination.
*According to Dean Runyan Associates, Oregon Travel Impacts, 2018
Travel and tourism is one of the most important “export-oriented” industries in Oregon. The state’s multi-billion dollar travel industry, represented by lodging establishments, restaurants, retail stores, gas stations and other businesses that sell products and services to travelers, is a vital part of state and local economies.
Tourism development is essential to a destination. The WCVA has been involved in various tourism development initiatives to help grow Tualatin Valley into a world-class travel destination. From capital grants to the rural tourism studio, learn more about the WCVA's tourism development efforts.
Since 2016, Washington County has experienced a hotel building boom, which is showing no signs of slowing. Last fiscal year, three new hotels opened in the city of Hillsboro, and McMenamins Grand Lodge in Forest Grove added new rooms during its renovation, adding 405 hotel rooms (and 147,825 room nights) to Washington County’s hotel inventory.