Resources, Research and Information for Industry Partners and Stakeholders
Nearly 3 millions travelers visit Washington County annually, bringing in more than $600 million into our community*. As the official destination marketing organization for Washington County, the WCVA conducts and provides research, plans and reports about the local tourism industry and economy.
Tourism research is an essential tool for our industry and tourism-related businesses. This research not only helps us track trends and tourism-related performance, it also helps us gain a better understanding of who the Washington County visitors are, how much they spend and what they spend money on while in the destination.
The WCVA, along with our industry partners, collects tourism-related data to help us make decisions about how and where we market our destination, as well as identify our strengths and weaknesses. In addition, the WCVA releases various reports and plans, which allow our stakeholders and industry partners to learn more about the initiatives the WCVA is undertaking, as well as how our organization is performing.The following are research reports that provide more information about visitation to Washington County, as well as what the WCVA is doing to attract visitors to our destination.
*According to Dean Runyan Associates, Oregon Travel Impacts
This report outlines the programs and successes for the fiscal year in the areas of advertising, website, public relations and other marketing.
This report reflects on Washington County's hotel industry and the WCVA's tourism and sports sales programs.
The WCVA's tourism development program, capital grants and other efforts, are outlined in this brief report.
In 2007, the WCVA set out on an ambitious vision to increase tourism to Washington County. This report details how we not only accomplished that goal, but exceeded it.
Travel Oregon's report details statewide, regional and local travel impact estimates, including travel spending and visitor volume.
Travel Oregon and Oregon State Parks commissioned a study on the economic impact of Oregon's Scenic Bikeways to the communities these bikeways serve.