Vice President of Marketing & Communications
Washington County Visitors Association
Tualatin Valley Celebrates the “Spirit of Travel” During National Travel and Tourism Week 2020, May 3-9,2020
This Year, the Travel and Tourism Industry Looks Ahead to Recovery
BEAVERTON, ORE (4/30/20) – The Washington County Visitors Association joins the travel and tourism industry this year to observe National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry. This year’s recognition will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: Spirit of Travel.
Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery.
“There’s no doubt this has been an incredibly challenging time for the tourism industry, and Washington County’s hotels, wineries and other tourism-related businesses,” said Carolyn McCormick, president and CEO of the Washington County Visitors Association (WCVA). “We see National Travel and Tourism Week as an opportunity to remind our visitors and our residents of the incredible spirit and resiliency of the travel industry and our workforce. It’s only a matter of time before we all get moving again, and Tualatin Valley will be more ready than ever to welcome travelers with open arms.”
The spirit of travel isn’t only found in far-off places. People from all backgrounds and all walks of life connect through the spirit of travel. When residents embrace the spirit of travel by supporting local businesses and helping their neighbors, they are also playing a key role in rebuilding their community—and America. When the time is right, the travel and tourism industry will be integral to our nation’s recovery—for the economy and American jobs.
Our communities benefit from the spirit of travel, which permeates through small businesses, our hotels and all those who welcome residents and visitors alike with a smile and hospitality. In 2019, Washington County welcomed more than 3.2 million overnight visitors. Visitor spending in the destination topped $749.8 million, a 4.0% increase over 2018). The local tourism industry also employs 8,760 in the county. This also represents an increase from the previous year.
About the Washington County Visitors Association
The Washington County Visitors Association (WCVA) is a non-profit destination marketing organization that serves the region’s tourism industry by actively promoting Oregon’s Washington County as a desired tourism destination to business and leisure travelers, sports and event planners, meeting planners and group tour operators. The WCVA is funded by 2.33 percent of transient lodging tax (TLT) generated and collected in Washington County. The WCVA markets the destination as “Tualatin Valley.” For more information about the WCVA, visit wcva.org.
About National Travel and Tourism Week
Established in 1983 by a congressional resolution, National Travel and Tourism Week takes place annually throughout the first week of May, serving as a tradition for the U.S. travel community to celebrate the value travel holds for the economy, businesses and personal well-being. For more information, see: ustravel.org/events/national-travel-and-tourism-week.