September 30, 2021 | By Sylke
Wendy Popkin Announced as New Vice President of Destination Sales

Respected Oregon tourism professional to lead direct group sales efforts of Washington County, Oregon, to meetings, sports and travel professionals

photo of Wendy Popkin, vice president of sales for the WCVAThe Washington County Visitors Association (WCVA) is delighted to announce that Wendy Popkin will join the organization as Vice-President of Destination Sales on November 1, 2021, to lead the organization’s direct group sales efforts to meeting professionals, sports organizers and travel professionals.

“We are extremely excited to have a leader of Wendy’s caliber joining our organization and are confident that she will bring measurable success to our destination,” said Dave Parulo, President & CEO of the Washington County Visitors Association.

Popkin, a well-respected Oregon tourism professional, brings more than 30 years of tourism expertise to the organization. She currently is executive director of the Oregon Hospitality Foundation, a role she has held since 2012. From 2003-2012, Popkin was principle of Popkin Solutions, which delivered strategic counsel and project management expertise to create measurable sales marketing, and event programs for hospitality and tourism organizations such as Travel Oregon and Clackamas County Tourism and Cultural Affairs. In addition, she has held sales leadership positions with Travel Portland, The Hotel Group, Salish Lodge and Spa, The Inn at Semi-ah-moo and Timberline Lodge.

 A native of Beaverton, Ore., Popkin is a graduate of the University of Oregon with a Bachelor of Arts, Leisure Studies, with Mortar Board Honors. She is a member of the first cohort of the Oregon Tourism Leadership Academy (2020-2021) and has held leadership positions with Meeting Professionals International and served as President with Oregon HSMAI.


The Washington County Visitors Association (WCVA) is the official destination marketing organization for Washington County, Oregon, promoting the county under the destination brand Tualatin Valley. The mission of the organization is to inspire individual and group consumers to visit the Tualatin Valley, making a sustained and measurable economic impact through tourism.


Tualatin Valley is scenically situated between Portland and the Oregon Coast in the Pacific Northwest. The valley is the gateway to the famed Willamette Valley wine country and the Tillamook Forest, and provides an array of outdoor recreation opportunities, scenic wetlands and wildlife preserves, performing and visual arts, superb dining, and tax-free shopping. The destination’s thriving business sector includes the Nike World Headquarters, Columbia Sportswear Corporate Headquarters, Leupold & Stevens Corporate Headquarters, Intel Corporate and numerous other high-tech businesses.