FY2024-2025 Annual Year-End Report
Explore Tualatin Valley recently released its annual report for fiscal year 2024-2025. The report provides detailed insights about the organization, our strategic approach and the work we’ve done toward our goals in leisure marketing, group sales, destination development and partner, stakeholder and community engagement.
Fall 2025 American Travel Sentiment Study
Longwoods International, a leading travel research firm, recently released its fall traveler sentiment study of 1,000 adults. The findings show that many travelers are increasingly concerned about inflation and rising airfare, with 64% believing travel has become too expensive. Still, 54% say they are willing to cut other expenses to prioritize travel, and 58% plan to travel as much as they did last year.
Washington County Hotel Performance
September 2025
In September, Washington County’s hotels saw a double-digit decrease in overnight visitation with occupancy falling to 63.3%, a 10.5% decrease over September 2024. The average daily rate decreased 7.5% to $128.02 and revenue per available room dropped 17.2% to $80.99.
Celebrate the Season with Explore Tualatin Valley!
We’re opening our doors and our festive hearts for an afternoon of spirited food and drinks, partner networking, and a few prizes and surprises along the way.
When: Thursday, December 11 | 11:30 a.m. to 2:30 p.m.
Where: Explore Tualatin Valley Office
12725 SW Millikan Way, Suite 210 (Second Floor), Beaverton, OR 97005
We are proud to partner with Family Promise of Greater Washington County as our community partner, who will be collecting donations to help support community members in need over the holidays. A list of needed items will be shared before the event, and each item you bring will earn one ticket to win locally sourced prizes.
Let’s raise a toast to our partners’ 2025 successes, give back to our community and welcome the new year in cozy, festive style.
Attention Hotel Partners!
It’s that time again to make sure your lodging listing information is correct and included in the 2026-2027 Official Travel Oregon Visitor Guide. Printed annually, the guide is the only statewide print piece of comprehensive lodging listings. Please update or verify your existing listing information with ORLA by November 21, 2025.
In the News
These articles raise a glass to Tualatin Valley’s wine country, a perfect kick-off to the fall season.
- “Oregon’s Tualatin Valley: A Fertile Crescent of Wine and Whimsy,” 1889 Magazine, October/November 2025
- “Off to Cascadia: Portland and the surrounding areas offer great golf and wonderful aesthetics,” Avid Golfer, October 2025