The State of Distribution 2025 Report
For the 2025, NYU heard from more than 700 hotel brands across 310 cities, revealing how guests book, purchasing priorities, tech adoption and which technology platforms hoteliers use.
Canadian Traveler Sentiment Study
A recent study by Longwoods International, a market research consultancy specializing in travel and tourism, found that 45% of Canadian travelers surveyed do not intend to travel to the U.S. in the next 12 months, while 11% intended to travel and canceled their plans. Only 13% of Canadian travelers who said they did plan travel to the U.S. have booked their travel.
When asked if current U.S. government policies, trade practices and/or political statements are influencing decisions to travel to the U.S. in the next 12 months, 53% answered that it makes them less likely to travel to the U.S. Conversely, 8% said it make them more likely to travel to the U.S. and 23% said it does not influence their travel plans.
According to a press release issued by US Travel Association earlier this year, Canada is the top source of international visitors to the United States, with 20.4 million visits in 2024, generating $20.5 billion in spending and supporting 140,000 American jobs.
In-bound Canadian travelers to Oregon also has decreased. This summer, spending by international travelers to was down 21%. (Source: Oregon Journalism Project)
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Washington County Hotel Performance
October 2025
Washington County’s hotels continue to experience a decrease in occupancy and revenue, according to the latest STR report. In the month of October. Occupancy at local hotels reached 63.5%, a 6.8% decrease from the same month in 2024. Average daily rate (ADR) also decreased from $133.90 in 2024 to $124.95 in 2025. Revenue per available room (RevPAR) also declined from $91.19 last year to $79.34 this year.
Don’t Miss Explore Tualatin Valley’s Holiday Party
Come celebrate the season with Explore Tualatin Valley! Thursday, December 11, 11:30 a.m. to 2:30 p.m. Join us for an afternoon of spirited food and drinks, partner networking and a few prizes and surprises along the way.
In the News
These articles raise a glass to Tualatin Valley’s wine country, a perfect kick-off to the fall season.
AAA’s VIA magazine featured Tualatin Valley in its November/December issue.
“Winter Getaway to Tualatin Valley,” Jennifer Burns Bright, VIA, November 2025