Longwoods International and Cimarron Global Solutions recently conducted a benchmark study measuring national resident sentiment toward sporting events.
This is the first broad assessment for the sporting event industry, which is evolving and in need for ongoing adaptation and advocacy.
Key insights:
- Sports shine as a means to unify people and communities and positively impact individuals.
- Respondents recognize the benefits of sport participation for themselves and their children.
- There is widespread belief in positive community benefits stemming from sporting events.
- All levels of sporting events, from Community to Mega, are positively viewed in key outcome categories of economics, exposure, sport, society and culture, and environment.
- Gen Z and Millennials lead the way in sports spectatorship travel.
- Support for public funding of youth and amateur facility development outpaces support for professional sport facility development.
- Cautionary data points to watch into the future include cost of youth participation sports, decline in youth participation and negative impact to communities of hosting sporting events.
State of the American Traveler: April 2025
Travel research firm Future Partners released its April travel sentiment report, which outlines that travelers continue to have anxiety about travel as more than half of those surveyed are bracing for an economic recession in the near future. Future Partners used a “red flag/green flag” concept to outline the positive and negative triggers about travel.
Washington County Hotel Performance
March 2025
Washington County’s hotel performance continues to decline, marking another month of double-digit declines in room occupancy and revenue per available room.
While the other Oregon counties in the completive set also saw declines in March, Washington County experienced deeper declines.
Overall, room occupancy decreased by 14.6% from 69.9% in 2024 to 59.7%, Average daily room rates also declined from $131.16 a year ago to $123.12. Revenue per available room also declined from $97.70 in 2024 to $73.53 in 2025.
Compared to other Oregon counties in the competitive set, Washington County hotels continues to outperform Clackamas (58.5%), Lane (56.4%) and Multnomah (55.4%) counties in occupancy.
Don’t Miss ETV’s Annual Reception on May 8
This is your last chance to register for our annual reception, Making an Impact, which honors the creative spirit and entrepreneurial energy of Tualatin Valley’s makers, artisans and tourism partners.
This year, explore the Makers’ Market, featuring a diverse selection of handcrafted goods, locally produced foods and sustainable products. Experience demonstrations and tastings, take pictures with live alpacas and enjoy live music from local musician Wil Kinky.
McMenamins Cornelius Pass Roadhouse (Octagonal Barn)
Thursday, May 8, 2025
4-6:30 p.m.
Space is limited, event is almost at capacity. Please RSVP by May 5. Don’t miss out!
HB 3556 Fails to Advance—Tourism Dollars Stay Protected (For Now)
On April 9, 2025, the House Committee on Emergency Management, General Government and Veterans met for the final time before the First Chamber Deadline, and HB 3556 did not move out of committee. As a result, the bill is effectively dead for the 2025 legislative session.
According to the Oregon Destination Association (ODA), HB 3556 would have eliminated the 70/30 tourism funding model, allowing tourism-generated revenue to be redirected toward non-tourism-related services. This outcome means the current funding structure for tourism promotion and development remains in place—for now.
We will continue to track legislative developments related to tourism funding to keep our stakeholders informed about potential changes that may affect how local lodging tax revenues are allocated in the future.