New Program Aims to Increase Tourism to Washington County’s Tourism Businesses
Beaverton, Ore. (Dec. 29, 2025) — Explore Tualatin Valley, the destination marketing organization (DMO) for Oregon’s Washington County, is now accepting applications for its one-time grant program designed to help eligible tourism-related businesses increase visibility and attract visitors through participation in Oregon’s Travel Information Council (OTIC) Highway Business Sign Program.
The ETV Tourism Sign Grant Program is a competitive, reimbursement-based award providing up to $2,500, depending on the type of signage approved. Applicants must receive approval with the OTIC before applying for this grant program.
This program was created to help tourism businesses overcome the cost barriers of highway signage while strengthening Tualatin Valley’s visibility as a visitor destination. Highway business signs play a critical role in capturing travelers already on the road and guiding them to local attractions and experiences.
“This grant is about removing barriers and amplifying visibility for the businesses that power our tourism economy,” said Dave Parulo, president and CEO of Explore Tualatin Valley. “We know that many visitors are already traveling through Tualatin Valley; they just don’t always know what’s here. Strategic highway signage helps convert pass-through traffic into meaningful visitor experiences, bringing more people, and more spending, into Washington County.”
Applications will be accepted December 30, 2025, through June 12, 2026. Businesses that received OTIC signage approval between July 1-December 31, 2025, also may be eligible for reimbursement.
Eligible businesses include nonprofit organizations, confederated tribes and for-profit businesses. Organizations and businesses must be based in Washington County, Ore.
Full guidelines and additional details, including eligibility requirements and frequently asked questions, are available online.
Funding for this program comes in part by Travel Oregon through the Regional Cooperative Tourism Program (RCTP).
For more information about this and other programs offered by Explore Tualatin Valley, visit tualatinvalley.org/industry.
About Explore Tualatin Valley
Explore Tualatin Valley is an internationally accredited destination marketing organization for Washington County, Ore., promoting the county under the destination brand Tualatin Valley. Scenically situated between Portland and the Oregon Coast, is the gateway to the famed Willamette Valley wine country and is the closest wine destination to Portland. An accessibility verified destination via Wheel the World, a leading travel platform for travelers with disabilities, Tualatin Valley offers an array of outdoor recreation opportunities, agricultural, wine and culinary experiences, scenic wetlands and wildlife preserves, performing and visual arts and tax-free shopping. The destination’s thriving business sector includes Nike World Headquarters, Columbia Sportswear Corporate Headquarters, Leupold & Stevens Corporate Headquarters, Intel research and manufacturing and numerous other high-tech businesses. The mission of Explore Tualatin Valley is to inspire individual and group consumers to visit the Tualatin Valley, making a sustained and measurable economic impact on the community through tourism.
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