“Unannounced” in Tualatin Valley
Former professional basketball player and former Portland Trail Blazer Channing Frye knows wine. This retired NBA champ knows wine, trading fast breaks for flight pours.
Not only does he have his own wine label, his “Unannounced” series on Instagram takes him to wineries around the Willamette Valley, where he is crafting a new chapter that merges his long‑running love of wine with a knack for spontaneous storytelling.
On his Instagram series “Unannounced,” Frye arrives, without warning, at tasting rooms, turning every surprise visit into a candid video. He gets fresh recommendations straight from the staff, and samples whatever happens to be open that day.
What makes the show click is Frye’s easygoing style: he demystifies wine without dumbing it down, joking about tannins one minute and geeking out over vineyard soils the next. Viewers tag along as he discovers on his unscripted journey that feels as fresh as the vintages he uncorks, proving that—on social media, at least—the best experiences are often the ones you never see coming.
This season, Channing is visiting wineries throughout Tualatin Valley.
Previous episodes:
More episodes to come. Don’t miss an episode! Follow us on our Instagram channel for the latest episodes of “Unannounced.”