At Explore Tualatin Valley, our mission is cultivating a thriving destination through approachable and inclusive visitor experiences, sustainable economic impact, and exceptional quality of life. This page shares how our sales and marketing programs, along with our organizational efforts, help raise awareness, foster engagement, and bring visitors to the region. From marketing initiatives to organizational milestones, these reports provide insight into our ongoing work to build a strong and collaborative tourism community.
NEW! 2025 TAP SEASON MARKETING & PR RECAP
NEW! 2025 TAP SEASON MARKETING & PR RECAP
The 2025 Tap Season was a record-breaking success, thanks to the enthusiastic support of brewery and taproom partners and craft beverage fans alike. Highlights included the collaborative “Ale-Paca IPA” brewed by local brewers, the debut of Tap Season’s quirky mascot “Dale the Ale-Paca” and a series of fun pop-up events across the Tualatin Valley and Portland. The Ale Trail Passport returned with 40 participating locations, further boosting engagement. For a full breakdown of marketing efforts, media coverage, and passport stats, explore the Tap Season Marketing & PR Recap.
